Being an F1 fan in the US can be a nightmare. With so many races happening in Europe and Asia, loads of on-track action happens while Americans snooze.
So, we created F1 Wake Up Call. An actual phone call, just like you'd get if you were staying in a hotel. Except with robocalling.
We took to social to promote the service.
Driver calls.
Shareable social posts.
Fans were buzzing.
